Improvisation is a difficult term to define. Many leaders admit to using it, but few can say specifically what it is.
A couple of extended clips from interviews with CEOs of major corporations provide a starting point for understanding improvisation—if not what it is, at least when they say they have used it.
I feel like that’s been the way of life here. Much of what I was doing wasn’t planned… It is because so many of the things I’ve been dealing with really aren’t predictable. If somebody had said to me when I came here in January ’02, OK, Pat Russo, not withstanding what you make of it—that plan, that industry, all that stuff that everybody can see today? I’ve got a crystal ball and let me tell you what my crystal ball says. My crystal ball says your market is going to cut in half—the North American market in 2003. You are going to have to make massive cost reductions in this business. You’re going to have do some capital market offers because you’re going to burn through cash, your credit ratings are going to decline, your credit lines are not going to hold, your shareholder suits will need to be resolved. If somebody had said this to me, I wouldn’t have believed them but then I would have said, “OK, I will accept that, now let me think ahead with how I’m going to deal with that.” The problem is that so much of what we managed though in my first twelve to twenty-four months was happening to us—a credit downgrade…as an example. At the time, everyone believed the industry growth would just continue and a lot of folks got it wrong. In fact, I was doing an interview once with a guy from a magazine and he was very arrogant and insulting. I just looked at him and said, “Do you think I’m stupid? Do you think we’re stupid? Do think the people who work for this company with the history of Bell Labs are stupid people?” Give me a break. NOBODY saw this coming. It was kind of like why didn’t you know, why didn’t you see…Anyway, so I feel like I’ve done a lot of improvising. I’ve done a lot of reaching for a combination of solutions and alternatives, brainstorming with key folks around me and saying, okay, that won’t do it, we’ll do this, we’ll do that and do it this way instead of that way. That to me is improvising.
—Pat Russo, CEO and President, Lucent Technologies
Every day. You never have enough data. You never have enough knowledge. There’s no scheme that’s written out- so everyday. I’ll be on the phone when we’re finished with the USOC [US Olympic Committee] talking about their key initiatives for the rest of the year. There’s no map. I’ve never run a compensation committee. I’m the chair. You go with it, you just go with your gut and the information you can glean from the moment and what you want to have happen in the future. It’s great. That’s the best part about this job—that there is no map. You and your team make it or break it.
—Stephanie Streeter, Chairman, CEO and President, Banta Corp. (and USOC member)
Oh, my God. Everything, especially in a turnaround of a small company, it’s like whistle me a few bars and then I’ll sing along. Where are we going to get the cash flow to get it done, the beliefs that you can do these things…we didn’t know for a fact that a lot of these ideas we had would work. Sometimes we go along and we’d be making changes and improvising, keeping people focused. Me, improvising personally….it’s sort of like the guys who’ve come out of the Gulf war or anybody who’s been in prior battles—they trust their gut. I have to have improvised in the same way based on everything I learned from Vanstar and before. Now, we have more real time data so “gut” is much more supported because more information is available. Very rarely though did we get information instead of data. You have to be able to get the information in a way you can take action. The good news is that in a small company we now that the tools to get that information and to access it more quickly.
—Jay Amato, CEO, Viewpoint (now retired)
As revealed above, even among prominent CEOs, there is not much agreement about why, when, how, and where improvisation occurs, or even what improvisation is. Yet each of them felt that they improvised within the first 18 months of the job—some more often than others, some more specifically than others, and some more consciously than others.
So, when have you improvised to lead your team to bigger and better results?
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